Segmentation

Top Star Marketing specializes in market segmentation with a focus on the Latino and Hispanic markets. Market segmentation divides a broad target market, such as the Greater Houston Area or the Houston Bay Area, into subsets of consumers  who have common needs, interests, believes, priorities and values. We leverage relations ships with Latin entertainers, strategic relationship with brands like Telemundo and Univision and more than 10 years producing and marketing Latino events.

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