Top Star Marketing, LLC, a homegrown Bay Area Houston marketing firm, recently launched a new logo, hired new employees and brought on a Board of Advisors to facilitate growth and strategic vision. Top Star hosted a VIP Party and Kick Off Rally at Sharespace Downtown Houston to share announcements and showcase their newest project, Texas Stars Live Band Karaoke. They also presented the Brands Endeared Awards to several clients.

“We were honored to receive the Top Star Marketing Brands Endeared Award,” said Erica Johnson, Marketing Director at Chick-fil-A Fall Creek. “It has been a pleasure working with Top Star Marketing over the years to help us create memorable events for our restaurant that make customers love coming back.”

Pierr Castillo, Chief Endearing Officer and founder of Top Star Marketing, said the past few months have been a flood of excitement and milestones. According to Castillo, the company is going through a period of definition and tailoring.

Top Star Marketing will continue to offer traditional marketing services including campaigns, media buying, PR and market segmentation, as well as produce the annual leadership conference Leadercast Clear Lake. Services like movie screenings, snow parties, Texas Stars Live Band Karaoke, photo stations, live entertainment and specialty services will happen under Top Star Entertainment.

“Top Star is growing, and growing fast,” Castillo said. “This year, I decided to bring on an Advisory Board to help facilitate that growth. We are honored that these professionals agreed to help us mold the future of Top Star.”

The Board of Advisors includes:

Howie Short
Howie Short, Chairman of the Board
Reed Brooks
Reed Brooks, Vice Chair of Legal and Risk
Michael Lee, Vice Chair of Sales and Marketing
Lisa Lozano, Vice Chair of Human Resources & Culture
Valarie Martinez
Valarie Martinez, Vice Chair of Finance
Laura Pennino
Lisa Pennino, Vice Chair of Media & Public Relations

Along with the Board, new employee Colleen Merritt joined the Top Star team as Project Manager. Merritt’s background in marketing strategy, operations and digital media marketing offers senior-level experience to the Top Star team and will allow the organization to further its programs and strategic growth. One of Merritt’s first projects was to facilitate the development of a family of logos for Top Star. (Watch the video).

Colleen Merritt
Colleen Merritt, Project Manager

Castillo is committed to the deliberate, systematic growth of Top Star. As the company settles into it’s new structure, it is also branching out into the Austin and San Antonio markets. As his company grows, he is always on the lookout for local talent and welcomes interested parties to send him resumes at

For information, visit,, email Colleen Merritt, Top Star Marketing Project Manager at or call 832.643.9302.